Recently I went to the Hancock Museum in Newcastle. I had a look round their shop and saw this iPad cover designed to look like the jacket of Charles Darwin's book On the origin of species.
The trouble is, as you can see, it says Origin of the species. This is a reasonably common mistake: the content words are present and the 'little words' get mixed up or left out. Doesn't matter? Well, maybe not, but maybe it does.
The way Darwin wrote it, it's clear that it refers to the process by which there are lots of different species (natural selection). The way it's written on this cover, it might do, because the plural of species is species. But it easily might not, and I suspect that it doesn't in the minds of the people who make this mistake. After all, one of the major ideas in this book is the idea that humans are descended from apes, so it's natural for people (self-centred as we are) to think of it as being about the origins of the human species.
Does it matter? Well, I think so, because humans are not the most important thing in the world, no matter what we may think. To us, though, we are. It would just be nice if people designing (quite expensive) products to sell could take two minutes to make them accurate.
Showing posts with label ipad. Show all posts
Showing posts with label ipad. Show all posts
Saturday, 30 November 2013
Tuesday, 27 November 2012
So perfect they brought out a slightly different one
I received one of Apple's regular email exhortations to buy their stuff as presents, as if I spend that much on people who aren't me. It had this as its subject header:
I'm not sure that's possible. I mean, there is of course the possibility for there to be more than one perfect thing in the world, but not two such similar things, surely. It's reasonable to say that a rhubarb & custard sweet is perfect, in that it's a perfect example of its type of thing (a sweet, or a boiled sweet). It's also reasonable to say that a Moleskine notebook is perfect, and these two things don't conflict - they're different types of things. But if you say that rhubarb and custard is the perfect boiled sweet, it's impossible to improved upon it. You couldn't add a bit of vanilla flavour and say 'now it's even better!', not if it was perfect to start with. You can't improve upon perfection.
Similarly, if one of the ipads is perfect, I don't think the other one can be. The small one may be perfect for you, and the big one perfect for me, but that makes both of them slightly imperfect in some way (the small one is not perfect for me, nor the big one for you).
Or can it be? In fact, people use perfect in a somewhat looser way than I've used it here. This is a review from TripAdvisor:
Clearly, this person thinks you can improve on perfection, and there are a gazillion more examples just the same. I still think both ipads can't be perfect though.
I'll have the larger one, if anyone's thinking of getting me one for Christmas.
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