Starbucks is featured on this blog often enough lately that I'm starting to think I should ask for a promotional fee (for the record, I drink Starbucks only when I stop at a service station and there isn't another coffee place because, for reasons explored in another post, their coffee is not catered to my tastes).
Here's their Christmas advert:
The slogan is 'carry the merry', meaning that you're carrying around a drink full of Christmas spirit. Someone posted on twitter the other day that they bet linguists were all excited about it and I was thinking that it's a *bit* interesting that the adjective merry is the object of the verb, but not that exciting surely? and then days later I realised that this is an example of the merry-marry-Mary merger.
This is a sound pattern that's incredibly well described and studied so we don't need to go into it here, but suffice to say that for most North American speakers, those three words sound identical (there are regional patterns where only two of them do, or none, or it varies). In the UK, other English-speaking countries, and in the parts of the US without this merger (e.g. Philadelphia), the three words are pronounced differently, as they are for me. (I think this generalisation is true; there may be other varieties with the merger or part of it but I'm not a specialist in this area.)
It affects words with a vowel coming before an /r/ so carry is also affected, and the slogan would rhyme for many Americans. For their customers without this particular merger, it's assonance instead.
I think that the fact that I didn't even notice it despite someone saying it was linguistically interesting shows just how much this goes below the radar. When someone has a different accent from you, you accommodate really easily and hear vowels especially as being 'the same' as your own. It sounds a bit odd if you try to imitate their vowel sounds so we just accept that these very different sounds are 'the same' in some way and in many cases can't even hear that they're different. There was a bit in Vocal Fries last year where host Carrie Gillon describes a time when she asked her professor to say her name correctly because he was pronouncing it with a British-type vowel, and she said 'say it as if it's spelt Kerry'. This really surprised me because although I can hear how (my) Kerry vowel is closer* to (her) Carrie vowel than (my) Carrie vowel is, I distinctly hear her name as Carrie and not Kerry, probably in part because I've seen it written down. (This type of confusing sentence is also why lexical sets were invented.)
*If you're interested, it sounds closer because it literally is closer: they're produced in a more similar area of the mouth, at the front, with the difference just in the height of the tongue, whereas the British** Carrie vowel is produced with the tongue further back in the mouth.
**These things are different again in Scotland which has a different set of vowel rules, so some of what I say about the UK applies here but not all of it.
