As you know, I'm a big fan of just listening out for interesting linguistic usages, anything that catches the ear or eye. So recently, when I was gently ridiculed for saying I might put the lottery on, and that 'everyone' says play the lottery, I was intrigued. To me, the way I said it was entirely natural and although I could say it the other way too, I didn't think it was true that 'everyone' says it that way.
So of course I turned to that immediate arbiter of linguistic conundra, Facebook, and asked my friends to settle the question. The first few that responded agreed that I was weird for saying it that way, which obviously wasn't the response I was hoping for, so I asked for some northerners to chip in. And there it was: an almost categorical divide between people in Northeast England, and everyone else.
A regional difference that no one has (to my knowledge) noticed before! This is my bread and butter. You're welcome.