Tuesday, 18 April 2017

Let's go Fuckoffee

I went to London last week and walked past this coffee shop, which I had heard of because it pops up on google maps. It's called Fuckoffee. (Incidentally, I've cropped out a woman wearing the same yellow leather jacket that I've got - she can fuckoffee an' all.)


The name is obviously intended to capture attention by incorporating a swearword. It works - I haven't heard of any other random coffee shops in London. But it's also a clever pun that only works if you have the exact non-standard thing that I'm researching right now: a missing preposition!

If you have the standard version of what I'm talking about, you'd say
Let's go to Costa 
or
Let's go to Fuckoffee
when you were suggesting coffee places to go to. But if you have this non-standard form, which is found in London and in various other UK places, it means you can miss out the preposition to when you're talking about certain locations or institutions, such as a familiar coffee shop. So you might say
Let's go Costa
or
Let's go Fuckoffee
which, for most people with a native London dialect, will sound exactly like Let's go for coffee.

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